“Cellarific” tasting at Henry of Pelham

Henry of Pelham Winery

Henry of Pelham was another winery that made my list for several reasons. First, I had tried several wines over the years that I had really enjoyed. I also liked the fact that this in a family business – the three Speck brothers run the winery. And of the course the last reason – it was another winery that we hadn’t made it to yet despite all the great things I had read and heard about them.

Before we jump into the tour though, a few words about the Cuvée gala we attended the previous night. When Regina from Wine Country Ontario had told us that she had included the tickets with our package, we were elated. I had read about Cuvée before, and everyone refers to it as the “Oscars” of the Ontario Wine Industry. It is rather unique in that the winners are picked by Ontario winemakers themselves. It is quite an event with plenty of great wine and great food – they had invited some of the areas best chefs to set up and provide food during the event. The great smiles from the multiple-award winning winemakers Jeff Innes (Palatine Hills) and Richie Roberts (Fielding Estate Winery) were awesome to witness first hand. If you are interested in more info on Cuvée, see the great coverage here and here, complete award winners listed here. With proceeds from the weekend going to the Niagara Community Foundation – there are more winners than just the wineries and winemakers, making this a great event for the region.

Admittedly it was rather early when we arrived at Henry of Pelham, and there was a little confusion for a few minutes as the tasting room was already busy with Cuvée guests. We had a few minutes to look around the tasting room and have a look at the wines set out for Cuvée weekend (1997, 1999, and 2000 1.5L Bottles of Merlot!!).

Cuvée Weekend Wines

Once settled, we were offered a glass of sparkling and the tasting was under way:

Cuvée Catharine Brut: Very tight bubbles that seemed to go on forever. A blend of Chardonnay and Pinot Noir, the Brut is ~3 years old (30 months on lees). Light citrus notes on the nose are followed by toast and apples on the palate. Quite dry and similar to champagne, it stays zippy on the tongue. $29.95

Cuvee Catherine Brut

2009 Family Tree Red: Before heading over to the cellar, we also sampled the Family Tree Red. A blend of Merlot, Syrah, Pinot Noir, and Cab Franc, this blend exuded spicy leathery notes above the dark fruit. On the palate was dark cherries, vanilla, chocolate and both cigar box and peppery notes. A great, complex blend for $18.95.

We then headed over to the cellar. It resides underneath a rather large building but we were not prepared for the size once the lights illuminated the rows of barrels. This is one serious cellar, and I have to say that the directional lighting and use of lots of natural wood made this one of the more beautiful cellars we’ve visited. Inside they had a table set up with a special tasting for us.

Beautifully Lit Cellar at Henry of Pelham

Here’s what they had selected for us to taste:

2009 Speck Family Reserve Chardonnay: Those that read this blog know that I have a thing for lightly-oaked Chardonnay, and this one did not disappoint. Very fruit forward, the nose and palate were in congruence with apple, flint, light citrus and peach. The oak is present but just enough to add complexity and intrigue with light spice notes. With decent acidity, this had a medium finish with the apple dominating. $35

2008 Speck Family Reserve Riesling: The Reserve label is only used in special years where the conditions and the grapes allow it. This Riesling has great notes of peach and something tropical like pineapple, and light notes of petrol that I love to see in Riesling. The palate hinted at pear and the lemon-lime was a little more present. With a smooth mouthfeel, some cleansing acidity leaves a long mouth-watering finish. $30

Personalized Tasting - Nice Touch

2007 Speck Family Reserve Pinot Noir: This Pinot exudes a masculine approach from the nose to the finish. Great sweet spice and cherry notes first hit the nose, with a little earthiness following. As it warmed a little inthe hand I even detected kirsch-like notes, and the alcohol was definitely present (it is 13.7%). On the palate, raspberry and cherry dominate the fruit, and the sweet spice only hints at the moderate tannins that are still present. Given the big fruit and tannins, I think I would hang on to this for a few more years still. $40

2007 Speck Family Reserve Cabernet Merlot: Wow! I use that expression a lot, but this wine was interesting. Fruit filled without being jammy, the nose exudes fruit (raspberry and blackberry) and oak notes on an expressive earthy background. The wine is dry and spicy mid-palate with mocha notes above the delicious fruit. The tannins are a bit drying, the moderate acidity refreshing, and the fruit finish lingers beautifully. Loved this. $50

Did I mention the awesome ligthing?

2007 Baco Noir Reserve: I’ve had a number of the Henry of Pelham’s Reserve Bacos over the years but I don’t recall one ever being this good…so either it has aged nicely or I didn’t appreciate it at the time. The nose of this is so complex – everything from rich deep fruit like blackberries and blueberries – to tar, leather, cedar with notes of menthol and kirsch. The palate is just as complex – juicy ripe fruit, balanced tannins, and great zesty acidity. I was ready for a pizza to match with this one. Lovely at $24.95.

2009 Riesling Icewine: Like a bowl full of juicy peaches and pineapple – the sweet, honied fruit entices.Your palate expects the cloying syrup that the nose implies, but then the fresh acidity of the Riesling comes in and cleanses, leaving lasting notes of lemon lime, encouraging another sip. (I obliged!). Great example of what a balanced icewine should be. $49.95

Aging the Sparklers


Already running a bit behind schedule, we still stopped long enough back in the tasting room to quickly sample a 2000 Riesling that we added to our growing list of purchases, and we were off.

Given the ability to accommodate a group, and the beauty of the cellar, I’ll surely be bringing a group back to Henry of Pelham in the future.

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Why Your Winery Needs a Mobile Strategy

I had to interrupt my posts about Niagara winery visits for this as I think it is pretty important.

I recently came across a great slide deck produced by Business Insider (www.businessinsider.com) that highlighted fundamental shifts in how people are accessing the Internet. I’ve captured some of the key points that really should matter to all businesses, but especially to wineries.

Key Data Points in the Business Insider slide deck:

1) Smartphones: In 2011, the number of Smartphones sold exceeded the number of PCs sold (Globally).
Takeaway 1: The world is moving to Smartphones at an electrifying rate. Apple and Rim sold well almost 5 Million smartphones in Canada in 2011 (2.85M Apple, 2.08M RIM). If the global stats apply to Canada, Android accounted for another ~4 Million devices, making the total sales last year for smartphones in Canada around 9 million units.
Takeaway 2:There’s no question that your customers will try to access your website/content from a smartphone sooner or later.

Smartphones Outselling PCs - Business Insider

2) PCs Will Become Minority: In a few years, the number of mobile devices (Smartphones and tablets) will completely DWARF the number of PCs.
Takeaway: Almost all of your customers will be accessing your site/content from a Smartphone or a tablet in just a few years.

Mobile (Smartphone + Tablet) Sales will soon Dwarf PC Sales - Business Insider

3) Demographics: Smartphones are used today mainly by young adults with money – greater than 75% of young adults (ages 18-44) earning more than $100K have a smartphone today. Even from ages 45-64 the number is greater than 48% today and growing.
Takeaway: This is the same demographic market you are chasing. You can’t ignore the penetration of smartphones as a “teen” thing.

Who Buys Smartphones: Age + Salary Distribution - Business Insider

4) Usage: People do on mobile pretty what exactly what they used to do on PCs; They look things up (general reference), they check email, they shop, and they buy/use apps (this last one is different).
Takeaway: Your engagement (website, content) with mobile users needs to account for the fact that they are not sitting at a desk with a 22″ monitor. They will be reading your email, clicking on links (and ads) from a smartphone or tablet. They won’t wait to get to their desktop PC to look you up.

5) Growth: Global internet users will double over the next few years and almost all of them will be mobile users.
Takeaway:The opportunity is only going to get bigger (I originally said the problem isn’t going to get worse).

Mobile Will Dominate Internet Usage - Business Insider

Ontario Winery Website Assessment

As an experiment, I recently visited the website for every Ontario winery I know of (all the ones listed in my free Uncork Ontario app) from my iPhone. Although this may be an “Apple-biased” view, what I found was disturbing to say the least. Here’s the data from that experiment:

Only 4 wineries have a mobile-optimized interface:

Joseph’s Estate Wines

Joseph's Estate Wines - Landing Page

and as you scroll down you see the menu

Joseph's Estate Wines - Landing Page

Ravine Vineyard

Ravine Vineyards - Landing Page

Again, as you scroll down you see the information clearly:

Ravine Vineyards - Landing Page

Carolinian Winery & Eatery

Carolinian Winery and Eatery

Carolinian Winery and Eatery - location

Muscedere Vineyards is a good example of what looks like the same WordPress plugin I use:

Muscedere Vineyards

Sprucewood Shores looked like it was mobile optimized but would not render properly on the iPhone (perhaps a Flash issue?).

Several wineries, although not mobile-optimized, have a complete listing such that the “Reader” functionality of the Safari (default) browser on the iPhone gave a readable summary of the winery, including hours, etc.

I haven’t listed them all here, but Caroline Cellars, Georgian Cellars, and Good Earth all had better than average landing pages that gave decent summary info when the “Reader” button was selected. Unfortunately, many iPhone users have no idea that this button exists, nor what it does.

"Reader" Function in Safari Browser

Most other wineries fell into the “not really mobile friendly” category, causing the user to scroll around and enlarge various parts of the screen attempting to find the information they were looking for (and quite possibly repeat that operation on the next page they selected).

Some designers have decided that they need to use Adobe Flash in their website designs, but because of the Apple limitation with rendering Flash, have excluded a large audience from viewing their website over mobile. Apple sold 2.58M iPhones last year in Canada, so that’s a pretty large audience to dismiss.

What Can You Do?

Technology and web design is not the forte of people making wine (except in very rare cases), and it shouldn’t be. But if you are paying others to update/build/maintain your site for you, you need to be asking them what it will take to make your site mobile-friendly. It shouldn’t cost a fortune, but if the company you’re working with tells you it will, it might be time to look for a new partner.

Last takeaway: In Ontario, there are already so many obstacles to getting your wine into your customer’s hands (and mouths). Don’t let your lack of a mobile presence be another.

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